Remember the movie Minority Report acted by Tom Cruise.? Well the one touch holographic which came to reality and marks the beginning of future advertising.
Musion Systems the company whos responsible for the holographic technology has amazed both clients and audiences alike with the Musion Eyeliner 3D Holographic Projection system; a unique, dynamic approach to delivering 3-dimensional hologram effects to new media content.
It’s easy to see how this concept will change computing, presentations and videos. Video podcasters doing new presentations, for example, could directly interact with their visuals, both streamlining the production process and making it more visually interesting for viewers.
The technology, from digital design firm Obscura Digital, uses a multi-touch framework that senses where your hands are and combines that with a Musion 3D holographic presentation system.
The Musion Eyeliner showcased variety of applications including life-size holograms of Madonna (Grammy Awards), Gorillaz (MTV Awards), and Sir Richard Branson (Virgin Digital Launch), technical demonstrations such as the GEnx Aircraft Engine (Farnborough Air Show) and car showcasing as seen at the Ford Mondeo launch (Geneva Motor Show).
It turns to be the new era of new media advertising concept which already been mobilized by some of the media / advertising company worldwide. Pricey? Well, one will judge the on how you advertise or to promote your products.
August 7th, 2008 at 3:11 pm
Is it? Does anyone how much do we need to invest if interested in this new media?