In addition to conventional text and banner ads, publishers can now make money on everything from in-line text ads (highlighting specific words that link to advertisers) to pop-up previews (i.e. – Snap). AdCamo, the online advertising platform for Web page backgrounds, has added yet another unique ad format to its mix: the cursor.
While custom cursors are nothing new – one should probably noticed on countless MySpace profiles – monetizing them is, and represents the growing trend of selling ads on virtually every conceivable piece of Web real estate. AdCamo’s “brandable cursor” ads work alongside the service’s existing background ads, so for example, if you see an ad for Budweiser, you cursor may in turn become a can of Bud when you mouseover the background ad. Do click the picture below for sample viewing.
Since AdCamo is a platform, this essentially means that any Web publisher that uses the service for managing their ad inventory can now sell the new format. Additionally, since AdCamo teams up with ad agencies to sell its publisher’s ad space, they can sell the brandable cursor to their clients. Will anyone bite on this format, or is it a step too far into annoying? Let us know what you think in the comments.
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