Location-based advertising? You’ve seen that, right? Practically every other ad you see on the net is tied to your general location, which is derived from your IP address.
Eventful
, however, is a local events site, which means that the ads on it - now delivered by Placecast, described as “the world’s largest place-based interactive media company” - will truly be local, pinpointing your exact position. Here’s the example provided by Eventful:
“A user checking Eventful’s site for the next Coldplay New York concert would see an ad for Scion with the address and link to the closest Scion dealership, while a user looking for outdoor activities in San Francisco would see a localized ad for Subaru.”
This type of advertising might actually be useful every now and then. How do they do it? A combination of user-entered ZIP codes, content taken from Eventful and GPS Global Positioning System for mobiles that have it, for example iPhone or Nokia N96.
Placecast has been integrated across Eventful’s entire online advertising inventory and email programs, and it delivers all kinds of ads (text links, Flash, images, video, audio) on any connected device, such as a laptop or a mobile phone. For a better idea on how the concept works, do logon to Eventful
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