More about Insights & Information of Brandfest 2008

• CROSS BORDER BRAND MANAGEMENT
• CRAFTING INTEGRATED BRAND STRATEGIES
• STRATEGY IN BRAND DESIGN
• MARKET INSIGHT & TRENDS
• STRATEGIC PLANNING & BRAND COMMUNICATIONS
• BUILDING BRAND FRANCHISE
• INTEGRATING SOCIAL MEDIA INTO NEW MARKETING
• STRETCHING BRAND INVESTMENT THE RIGHT WAY
• MAXIMISING ROI FROM INTERACTIVE CHANNELS
• MOBILE CONTENT FOR BRANDIN
• WORD OF MOUTH BRAND BUILDING

Special Presentations:
MEDIA SNAPSHOT & STRATEGY BY THE AEGIS MEDIA GROUP, MALAYSIA

• WHERE ARE WE AND THE WAY FORWARD
• CONSUMER, MEDIA & BRAND INSIGHTS DRIVING COMMUNICATION STRATEGIES
• ENGAGING AND INVOLVING CONSUMERS IN NEW MEDIA
• OUT-OF-HOME MEDIA SNAPSHOT AND THE STRATEGIC WAY FORWARD
• USING OFFLINE MASS MEDIA MORE EFFECTIVELY

How You Will Benefit?

• Rich & potent ideas for managing your brand portfolio
• Clarity on trends that impact brand marketing decisions
• Up-to-date information for brand planning
• Updates on key consumer and societal nuances
• Interlacing strategic planning & brand communications
• Newer & meaningful ways of engaging your customers
• Knowing lower cost & free ways for engaging customers
• Great ways to deliver and manage customer franchise
• Clarity on trends that will impact digital strategies
• Taking advantage of strategic design in various contexts
• How word-of-mouth can amplify your ROI & brand affinity
• Leveraging the social media space for share ascension
• Using a plethora of mobile content for customer interaction
• Knowing clever ways to build brand franchise
• Access a blueprint for managing brands between borders
• Know how to leverage off constrained budgets
• Weighty snapshot of the dynamic media environment
• Creative ways to leverage off the media space
• Exciting Cases, Cases & Cases!

Who Will Benefit

• Chairpersons
• Managing Directors
• CEOs
• General Managers | Marketing
• Directors
• Chief Marketing Officers
• Entrepreneurs
• Business Unit Heads
• Business Development Managers
• Functional Managers
• Marketing Managers
• Category Managers
• Trade Marketing Managers
• Marketing Consultants
• Retail Consultants
• Product Managers
• Brand Managers
• Brand Consultants
• Product Executives
• Brand Executives
• Sales Directors
• Sales Managers
• Sales Supervisors
• Advertising Managers
• Marketing Trainers
• Customer Relations Managers
• Marketing Professors
• Marketing Lecturers

Industries That Will Benefit

• Advertising
• Automotive
• Banking
• Construction
• Cosmetics
• Confectionery
• Consumer Health care
• Food & Beverage
• Household Consumables
• Insurance
• IT
• Education
• Furniture
• Logistics
• Machinery
• Merchant Banking
• Personal Care
• Petroleum
• Pharmaceuticals
• Publishing
• Retail
• Telecommunications and many more.

Come to where Ideas, Insights & Information await you! Support us by joining & signing up for this dynamic conference now! Register today for the Early Bird Rate!

For more info, please call:
Jo Mie @ +603 7651 0102 or email to: jomie.chin@redhot.com.my
Siau Hwei @ +603 7651 0106 or email to: siauhwei@redhot.com.my

Event started of with a fascinating Lion Dance Performance followed by the group photo for each departmental. Staffs were then gathered for Hi-Tea and lucky draws, thanks to the sponsors for providing the gifts and vouchers to make this event merrier. With attractive prizes such as a Nokia Handphone, a Titus Watch, 3 days 2 night stay at Berjaya Tioman Resort and many more. Happy faces all rounded up for those lucky pickers.

Mr. Cheong Chia Chieh, Group Managing Director of RedHot Media International Limited, (RHM) delivers an opening speech to mark the start of RHM Office Warming Day. With his warmest gratitude, Mr.Cheong thanked his staff for their hardwork ship for the company. In the meantime there were awards for two of RHM’s most pioneer staff which is Creative Account Director – Mr.Alvin Ng Ko Wai which dedicated himself at RHM for 6 years, followed by Michelle Thien – Senior Manager, Media Relation Department for 5 years respectively.

Guests and Vips arrived as scheduled. For more understanding on our business model and business flow better, RHM organized an office tour for the guests and each department presented their products and services while on their tour of the classy space. EPPS also invited a few merchants to have their booth on the event. Supporting merchants such as Bioalpha International Sdn Bhd, Natural Health Farm Sdn Bhd, Euroflex Marketing and many many more hails the event with loads of goodies and freebies for the guests. The all new BMW 3-series, the 5-series and even the 7-series were in placed for guest to test drive thanks to AutoBavaria Malaysia.

Congratulations were dispersed all round as the official Ribbon Cutting Ceremony commenced. Guests then enjoyed mingling over a fabulous dinner of tasty delicacies prepared at live-action stalls, handful of lucky draw prizes and even free flows of Kilkenny all night long.RHM once again would like to thank our sponsors for making this event memorable.

Special Thanks To Our Sponsors:

1 )   Berjaya Hotels & Resorts /Berjaya times Square Hotel /Berjaya Vacation Club

2 )   Hai-O Enterprise Bhd

3 )   Creative Sales & Marketing Sdn Bhd

4 )   Kehzen Sdn Bhd

5 )   Mobile Ads Sdn Bhd

6 )   Sin Chew Jit Poh Press Berhad

7 )   Am Assurance

8 )   NU-VALE Trading Sdn Bhd

9 )   Success Creative Design & Renovation Sdn Bhd

10)  Bio Alpha

11)   OSIM

12)   SSF Sdn Bhd

13)  Media Pertiwi Sdn Bhd

14)  Nirvana Memorial

15) Sincere Work Enterprise

16) Joven Marketing Sdn Bhd

17) Maps & Globe Specialist Distributors Sdn Bhd

18) Kwong Wah Jit Poh Press Berhad

19) Star Publication (M) Sdn Bhd

Here are some of the pictures and videos of the event.

- Video -

Office Opening Ceremony & Lion Dance Session.

Internal Staff Lucky Draw Session.

- Photo -

RedHot Media Office Overview

Opening Speech: Mr Cheong Chia Chieh, Managing Director (RHM Group)

From Left (Steven, Michelle, Jonathan, Hiew)

Ms. Yvonne, Acting General Manager (New Media Department,RHM)

from left, Alan, Kam & Alvin from RHM Creative Team

From left, Adrian, May Chan, Shin Yee, Cynthia from Wealth Pursuit

Mr. Raymond Hor, Executive Director (RHM Group)

Mr. Cheong Chia Chieh, Managing Director (RHM Group)

Interviews of Alex from the RHM Sales Department

Jacky, CMO of RHM New Media Department and the man behind this BLOG

The evening’s appearance and performance featured such as Atilia, Sharizan Borhan, Ida Mariana, Deborah Henry, Xandra Ooi, Chelsia Ng, Harith Iskandar, Llew Marsh, Na’a Murad, Razif Hashim, Janet Lee, Mia Palencia, Peter Ong, Nell Ng and Yang Wei Han lite up the event and hope that they will encourage more volunteers for these activists.

Tickets price of RM50.00 for the event were delightfully contributed to the money raising fund to Malaysia Nature Society (MNS) and Independent Pet Rescuer (IPR). The funds raised will be given to these volunteers to help lift their financial burden. Ever know that these volunteers fork up their own pocket money just for the conservations and animal rescues? Yes they do.

The person behind this project Mr.TP Lim promised that the event would be carnival-like atmosphere. When there were booths offering eco-friendly products such as detergents, recycle bags, organic foods and handicrafts.

In conjunction of the event “Project Daily Million” were launched. A group of environmental activist in which they would like to cross a message for the Malaysians or even the world is “To Plant a seed of Recycling in everyone’s heart”. The idea is to reduce, reuse or recycle one more plastic bag than you already do now. Each volunteer were committed with their simple mission E-C-O:

Encourage the 3R’s (Reuse, Reduce, Recycle)
Care For All Living Things
Organise events to promote this lifestyle

“Adopt and Animal Recuers” is a group of animal adoption activists volunteers which they take these animals into their home, providing a safe environment for them to mature, become more socialized, or heal from an existing wound or illness. This can be an intense short-term commitment, but also a very rewarding one. Your helped have made a step forward in helping the activist to re-home these animals. If you are an animal lover please do drop by every Saturday from 1pm onwards at Hartamas Shopping Centre – 2nd Floor which in the same row of Starbucks Coffee.

Be together we save our world. Be in mind to recycle and to re-use. Use recycle bags insteed of Plastics bags. Care for the environment, Care for animals, Care for the world.

video edited by the RHM BLOG team and photography by Alex.

QuarkXPress 8 delivers superior design power through a new, intuitive interface developed purposefully for the creation of high–end page layout, print, Web and Flash® authoring tools, design–driven typography, and global publishing capabilities – all of which enable designers to push creativity to its limits with confidence and control.

Work Easier
QuarkXPress 8 made work easier with other design applications such as Adobe Photoshop, Adobe illustrator. Gain control with support for layer visibility and unique support for layer transparency and blend modes. Apply or edit the color assigned to a channel, so spot colors become easy to use in a PSD file.

Publish Globally
Global publishing capabilities and support for more than 30 languages in every edition. QuarkXPress 8 makes sure your team works together seamlessly. Work it, Edit it, Style it without any worries even it has an Output for East Asian too. Put the worries aside and your team worked well with its multi language user interface to choose from.

Make the most of rich design, Quark Revolutionizing Publishing. Again.
Venture and Experience more about Quark at: Quark Inc

RHM Group would like to take this opportunity to thank you all for being with us and supporting us on each and every steps of the way.

Venue:
Block E01 & E02, Jalan SS7/13,
Plaza Kelana Jaya,
47301, Petaling Jaya, Selangor

Date:
26th July 2008 (Saturday)

Time:
5.00pm

Attire:
Smart Casual

Please contact below for RSVP :

• Michelle Thien (EXT: 167 / 016-211 7113 / michelle@redhot.com.my)
• Sabrina Ong (Ext: 130 / 012-985 1014 / sabrina@redhot.com.my)
• Frederick Chew (Ext:173 / 012-292 1190 / frederick@redhot.com.my)

A one night-only concert with more than 30 local celebrities for green causes - the love for a greener world and care for the strays in our neighbourhoods. Proceeds from the concert will benefit the Malaysian Nature Society (MNS) and Independent Pet Rescuers (IPR).

Fashion shows, musical performances, dances, green kiosks, and all things chic and GREEN!!

Links -
Malaysian Nature Society (MNS)
Independent Pet Rescuers (IPR)
The Recyclists

Who will be there -

Music lovers, animal lovers, environment activists…

The evening will feature appearances & performances by Atilia, Bernie Chan, Chelsia Ng, Corrine Adriene, Dawn Jeremiah, Deborah Henry, Dennis Lau, Evira, Harith Iskander, Hannah Lo, Ida Mariana, Ida Nerina, Ina Fabregas, Janet Lee, Joanna Bessey, Miss Malayisa Universe 2008 Levy Li, Mia Palencia, Na’a Murad, Nell Ng, Peter Ong, Pei Pei, Razif Hashim, Stephanie Chai, TP Lim, Tria, Shahrizan Borhan, Xandria Ooi, Yang Wei Han, Zalina Lee and many more!

There will be -
fashion shows, stand-up comedy, musical performances, green kiosks, drinks & food and all things chic and GREEN!

Entry by donation. Minimum donation of RM50 (includes light snacks)

To purchase your entry passes, please call Nanyang Foundation 03- 76508676 (Sarryan) or email recyclists.malaysia@gmail.com

Or contact Janet Lee @ 012 378 3730 for tickets delivery