More about Insights & Information of Brandfest 2008

• CROSS BORDER BRAND MANAGEMENT
• CRAFTING INTEGRATED BRAND STRATEGIES
• STRATEGY IN BRAND DESIGN
• MARKET INSIGHT & TRENDS
• STRATEGIC PLANNING & BRAND COMMUNICATIONS
• BUILDING BRAND FRANCHISE
• INTEGRATING SOCIAL MEDIA INTO NEW MARKETING
• STRETCHING BRAND INVESTMENT THE RIGHT WAY
• MAXIMISING ROI FROM INTERACTIVE CHANNELS
• MOBILE CONTENT FOR BRANDIN
• WORD OF MOUTH BRAND BUILDING

Special Presentations:
MEDIA SNAPSHOT & STRATEGY BY THE AEGIS MEDIA GROUP, MALAYSIA

• WHERE ARE WE AND THE WAY FORWARD
• CONSUMER, MEDIA & BRAND INSIGHTS DRIVING COMMUNICATION STRATEGIES
• ENGAGING AND INVOLVING CONSUMERS IN NEW MEDIA
• OUT-OF-HOME MEDIA SNAPSHOT AND THE STRATEGIC WAY FORWARD
• USING OFFLINE MASS MEDIA MORE EFFECTIVELY

How You Will Benefit?

• Rich & potent ideas for managing your brand portfolio
• Clarity on trends that impact brand marketing decisions
• Up-to-date information for brand planning
• Updates on key consumer and societal nuances
• Interlacing strategic planning & brand communications
• Newer & meaningful ways of engaging your customers
• Knowing lower cost & free ways for engaging customers
• Great ways to deliver and manage customer franchise
• Clarity on trends that will impact digital strategies
• Taking advantage of strategic design in various contexts
• How word-of-mouth can amplify your ROI & brand affinity
• Leveraging the social media space for share ascension
• Using a plethora of mobile content for customer interaction
• Knowing clever ways to build brand franchise
• Access a blueprint for managing brands between borders
• Know how to leverage off constrained budgets
• Weighty snapshot of the dynamic media environment
• Creative ways to leverage off the media space
• Exciting Cases, Cases & Cases!

Who Will Benefit

• Chairpersons
• Managing Directors
• CEOs
• General Managers | Marketing
• Directors
• Chief Marketing Officers
• Entrepreneurs
• Business Unit Heads
• Business Development Managers
• Functional Managers
• Marketing Managers
• Category Managers
• Trade Marketing Managers
• Marketing Consultants
• Retail Consultants
• Product Managers
• Brand Managers
• Brand Consultants
• Product Executives
• Brand Executives
• Sales Directors
• Sales Managers
• Sales Supervisors
• Advertising Managers
• Marketing Trainers
• Customer Relations Managers
• Marketing Professors
• Marketing Lecturers

Industries That Will Benefit

• Advertising
• Automotive
• Banking
• Construction
• Cosmetics
• Confectionery
• Consumer Health care
• Food & Beverage
• Household Consumables
• Insurance
• IT
• Education
• Furniture
• Logistics
• Machinery
• Merchant Banking
• Personal Care
• Petroleum
• Pharmaceuticals
• Publishing
• Retail
• Telecommunications and many more.

Come to where Ideas, Insights & Information await you! Support us by joining & signing up for this dynamic conference now! Register today for the Early Bird Rate!

For more info, please call:
Jo Mie @ +603 7651 0102 or email to: jomie.chin@redhot.com.my
Siau Hwei @ +603 7651 0106 or email to: siauhwei@redhot.com.my

Today it unveiled a service called Buddy Brain for “app-vertisers” to more closely observe and manage intel emerging from campaigns conducted in the social realm.

BuddyBrain is segmented into four main quadrants: project center, intelligence center, reference tools, and social wire. A dashboard offering a view of information culled from each sector acts as a sort of welcome screen to one’s account. Naturally, active projects are shown with especial prominence on the page. And beneath the surface, data provided by most every component held within the application is elegantly presented. Details have been well attended to.

The company is issuing this command center as a kind of organizational utility. Better to grasp the workings of the social application space, observe media chatter, maintain focus on the ABCs of project development and execution.

Entice more brands to make the leap into social advertising and to better service existing clientele, keeping to an order of accountability and results. Of course, any reasonable intimation of the marketing space will regard such attentions as crucial.

The purpose of BuddyBrain is really to wrap several pieces into one streamlined setup.In addition to its case-by-case, client-by-client analysis, Buddy Media utility’s analysis also makes evident some broad, industry-wide findings.

Those users interacting with said applications spend roughly 2 and 1/2 minutes with each, a time span clearly assessed to be far greater than banner ads and television spots;

85% of users returned for more time spent, and over half returned semi-regularly within 30 days of installation.

Media and business and its growing role in the social sphere online in various specialists are catering services to the branded world to better connect to citizens of the cloud.

1. Screen2: Co-browse any webpage with other people while chatting with them.
2. Zoho Share: Upload any document and let people annotate it for further sharing.
3. ShiftSpace: Annotate and highlight webpages together.
4. Anyvite: Create and share events with your friends via email, IM and SMS.
5. Jabbify: Embed a text-chat on your site and interact with visitors.
6. Twitly: Create groups with your Twitter friends and start posting messages.
7. TorChat: Instant message with people through this USB portable client.

Links:

Low-Impact Blogging? What’s that?
A method for selling fringe concepts like “status microblogging” services Twitter and FriendFeed something termed as “low-impact blogging.”  That term is sort of the basis on how these services evolving into the mainstream.

It certainly isn’t the only very clear path to mainstream, as Plaxo’s union with Comcast and all the cross-overs that entails with physical objects that the cable company is putting in people’s homes certainly qualifies for mainstream lifestreaming. But from an Internet user’s perspective, there is very little else that is universally familiar like the concept of blogging, thanks to social networks like MySpace, Bebo and Facebook giving everyone a blogging platform with their socnet account.

Going back to the term, though, most of the folks who’ve taken up Twitter, FriendFeed, and other similar services drasticly decrease posting volume, but not to the expense of their substantive editorial or news based posts, it seems. A lot of the personal updates, questions to incite discussion and the observational posts shorten themselves and end up on the lifestream.

Certainly, to some, this can be seen as “killing blogging,” as for many of us, personal diaries and journals were how we got started in blogging. If that’s all you blog about, you could very easily see these services as something that will completely eclipse the medium.

FriendFeed, Drop.io, Twitter and Utterz as Meta-Platforms is to not just embed various lifestreaming and micro-blogging widgets on the site, but make a valiant effort to actually incorporate the output of these sites as part of the featured content.

Each item not only features the original content (or an inline frame referencing the original content), but the subsequent discussion about the content, making it actual inline (and monetizable) content for the site. Each discussion has a form at the bottom allowing site visitors (who have FriendFeed accounts) to participate in the discussion as they would on a blog post.

Even more promising is usage and implementation on the sites Utterz and Drop.io. Utterz is technically in the same space as FriendFeed and Twitter, though they’ve been around much longer (in fact, up until about April of this year, most traffic monitoring sources like Alexa and Compete ranked them very close to FriendFeed). Instead of going the route of siphoning off conversation from the blogosphere, their strategy was to inject it back in.

Web 2.0 Apps are the New Distribution Tools
Ultimately, most of this new media not being funneled into blogging is going to end up in the same places, but the means to create, distribute, and garner discussion on the media will be done with tools that better suit the process.

FriendFeed is superb at creating spur-of-the-moment discussions from a wide cross-section of folks on interesting ideas, blog posts, and bookmarked news items. Twitter, from a content producer’s perspective, is a great research tool, and an even better way to market your media to folks who really care. Utterz is an excellent central meta-distribution platform. Drop.io, like Utterz, is also good at giving producers on the go a way to effortlessly build their media for slightly different applications.

In the end, most of this stuff can and will end up on the websites we’ve built originally to showcase our blog content, and the majority of it all ends up in an RSS feed at multiple points along the way.

In short, micro-blogging isn’t killing traditional blogging, it’s evolving it.

]]> http://blog.redhot.com.my/index.php/2008/09/low-impact-blogging/feed/ http://blog.redhot.com.my/index.php/2008/08/disposable-film-lets-face-it-we-live-in-an-age-of-disposable-film/ http://blog.redhot.com.my/index.php/2008/08/disposable-film-lets-face-it-we-live-in-an-age-of-disposable-film/#comments Mon, 11 Aug 2008 06:03:06 +0000 Jacky http://blog.redhot.com.my/?p=230 The Disposable Film Festival celebrates the artistic potential of disposable video. It has been made possible by new media where some films are made on non-professional devices such as one-time use video cameras, cell phones, point and shoot cameras, webcams, computer screen capture software and other readily available video capture devices.

With the rise of online distribution such as YouTube, Google, MySpace, etc, these films are often made quickly, casually, and sometimes even unintentionally.

Everyone has become a Disposable Filmmaker: directors of Saturday night cell phone videos, actors under the eyes of security cameras, and narrators before their webcams.

Let’s face it - we live in an age of disposable film. Now it’s time to do something creative with it.

Here is an example of a disposable video:

It is an annual alumni of about 300media pundits, industry specialists and key media decision makers in the fields of media, marketing, branding and advertising across Malaysia. Speakers from United Kingdom, Singapore and Malaysia will expound on the opportunities offered by the new media around.

“Media 2.0” will journey through topical issues like Search Engine Marketing, Blog Monetisation, Branded Content, Online Research Opportunities, Mobile Advertising ROI, Social Media, Consumer Generated Content and many more.Unlike AIDA (Attention, Interest, Desire, Action) was the mantra for Media 1.0, the catchphrases now swirl around Aggregation, Attention, Convergence, Engagement, Personalization.

Please do contact the below for more information.

Admission Fee

RM1250 (per head)

Group Discount 10% off for 5 or more person.

Free one copy of MAD 2008 Directory per participant.

Contacts:

F:+603 7722 5712

T:+603 7726 2588

E: ruby@ham.com.my

]]> http://blog.redhot.com.my/index.php/2008/07/malaysian-media-conference-mmc-media-20/feed/ http://blog.redhot.com.my/index.php/2008/07/openfilm-user-generated-film-site/ http://blog.redhot.com.my/index.php/2008/07/openfilm-user-generated-film-site/#comments Fri, 25 Jul 2008 03:04:54 +0000 Jacky http://blog.redhot.com.my/?p=150 Recently Openfilm.com were launched in the internet. Providing high-quality video, the site has a revenue-sharing program.

“Openfilm is focused on ‘user-generated films’ – original high quality videos and animation with high production values and artistic merit, from shorts and web series to feature-length films,”

Openfilm presents all videos in a large, high-definition player, capable of displaying videos in 4:3 and 16:9 aspect ratios, at resolutions from 640×360 pixels up to full HD at 1280×720 pixels, and bitrates from 700 kbps to 1500 kbps. The site’s classification of content as either “video” or “animation” as well as ability to browse the content by genres from Action to Video Art makes it very easy for viewers to locate what they seek.

Videos submitted to Openfilm are pre-screened by the Openfilm staff to ensure they meet the site’s high standards of production quality.The site currently offers over 700 original short films of all genres on more than 180 channels featuring independent filmmakers, production studios, film festivals and even film schools.

Openfilm offers a 50/50 advertising revenue sharing program to all content providers. The website’s limited amount of selected content will enable the best producers’ works to finally stand out.A good way in promoting eh.

After browsing trough i found this video made in a creative way.You can view more high resolutions videos from Openfilm.com

Today Creative introduces their brand new multimedia portable player “The Zen Mozaic”. As we know Creative produce few Zen model in the past years,and today they got themselves the all new Zen Mozaic. Zen Mozaic portable media player, a small multimedia player with built-in speaker, FM radio & built-in microphone. Available in a 2GB, 4GB or 8GB capacity, the player sports a mosaic keypad which draws the crowd attention the most. The keypad to me looks like the odd days of the Game “Tetris” where bricks of different shapes brought together.

Zen mozaic comes in three varieties of colours, The Silver, The Black and The Pink. Bundled with the new Creative Centrale application, a one-stop media management software that organizes and tags music, photos and video, creates playlists and transcodes video to the proprietary video format. The player supports audio formats such as MP3, WMA, WMA-DRM 10 and Audible (Format 4) and JPEG format for photos viewing in its 1.8-inch TFT LCD color display.

Share your music out loud with its impressive built in speaker and turn that mini machine to a boombox and share it with your friends. The ZEN Mozaic does much more than play music or display photos. You can view the calendar,set your alarm or even contacts in this mini handy. Maximize it as an external storage device to store important files and documents too.

Time for different tunes and different style with this mini portable player. Share your musics and bring “Zen Mosaic” to your life.